Demand generation manager – home office

HO l Home Office
Efetivo (CLT)
Administrador
Biólogo
Marketing
Médico Veterinário

Responsabilidades

• Develop and execute demand generation strategies and campaigns to generate high-quality leads.
• Manage and optimize marketing channels, including email, paid advertising, SEO, and SEM.
• Collaborate with the sales team to ensure alignment and drive revenue.
• Track, analyze, and report on campaign performance metrics, making data-driven decisions to improve effectiveness and ROI.
• Conduct market and customer research to identify opportunities and challenges.
• Utilize A/B testing and other optimization techniques to improve campaign performance.
• Stay up-to-date with industry trends and best practices in demand generation and digital marketing.
• Create and manage demand generation budgets and forecasts.

Requisitos

• QUALIFICAÇÕES MÍNIMAS
  • 5-7 years of experience in demand generation or a related field.
  • Proven experience in email marketing, paid ads, SEO, and SEM.
  • Strong analytical skills with experience analyzing data and making data-driven decisions.
• QUALIFICAÇÕES PREFERENCIAIS
  • Experience in the Veterinary industry is a plus.
  • Knowledge of HubSpot and Google Ads is highly preferred.
  • Experience in content creation is a plus.
  • Experience selling into retail healthcare is highly preferred.