Marketing tactical leader – Goiânia/GO

GO l Goiás
Efetivo (CLT)
Engenheiro Agrônomo
Marketing
Tecnólogo em Agronegócio

Responsabilidades

• P&L Management.
• Ensure the achievement of the business growth targets.
• Manage full P&L and maximize portfolio gross profit.
• Influence end to end performance across the strategic unit.
• Planning (SPP, SOP, FCST).
• Build and secure S&OP/Forecast numbers, managing Risks and Opportunities.
• Develop strategic portfolio plan (SPP) considering product strategy, GP%, cost, and brand plan.
• Campaigns (Pricing and Promotion).
• Monitor and anticipate market dynamics (competitors, growers, pricing trends).
• Lead campaign design and approval; ensure successful execution.
• Ensure competitive and profitable pricing strategy.
• Build and promote value proposition messages in collaboration with Agronomy and Communication teams.
• Define promotional strategies and align with communication team.
• Ensure campaign alignment with go to market strategy and access strategy.
• Leverage financial tools to enhance campaigns.
• Ensure timely offer launches and track performance (volume, pricing, autonomy).
• Manage and approval prices and discount.
• Build and manage campaign Risks and Opportunities.
• Product and Portfolio Management.
• Define 2 year product strategy and align demand in SPP and BAP.
• Manage commercial PLC (Launching and ramp up volume).
• Support development of 5 year plan.
• Create and manage demand generation strategy with Agronomy and Sales teams.
• Create the product value proposition.
• Contribute to advancement, go/no-go, and channeling processes.
• Marketing and Regional Alignment.
• Build tactical marketing plans in alignment with Sales and Agronomy.
• Support regional business plans.
• Align cross-functional stakeholders (Agronomy, Finance, Pricing, Sales, Operations, P&S, Communication, Product Manager).
• Manage actions to gain market share.
• Ensure strong regional presence and alignment with farmer/distributor agenda.
• Provide inputs on access and strategies for go to market team.
• WL5A.

Requisitos

• QUALIFICAÇÕES MÍNIMAS
  • Solid experience in portfolio management, brand strategy and marketing execution.
  • Strong financial acumen with proven P&L management.
  • Strong technical knowledge in seeds crops.
  • Deep understanding of agricultural markets, especially seeds and technology.
  • Expertise in campaign management, pricing strategy and product launches.
  • Strong cross functional collaboration and influence skills.
  • Ability to navigate S&OP, forecasting and integrated planning process.
  • Familiarity with CRM tools, BI systems and market tracking tools.
  • Advanced English.
• CRITICAL SUCCESS FACTORS & KEY CHALLENGES
  • Ability to connect long term strategy with short term execution.
  • Proactive and data driven decision making.
  • Strong stakeholder management and communication across teams.
  • Execution excellence in complex and dynamic market environments.
  • Clear ownership of results and collaborative leadership mindset.