Agricultural marketer

Brasil
Temporário
Administrador
Engenheiro Agrônomo
Marketing

Key Responsibilities

• Develop and implement content marketing strategies targeting farmers and agricultural businesses.
• Create and distribute multi-platform content, including blog articles, social media posts, podcasts, videos, and newsletters.
• Optimize content for SEO and searchability, ensuring InPlanet is discoverable by farming communities.
• Design and execute marketing campaigns that promote Enhanced Rock Weathering as a regenerative agriculture solution.
• Manage InPlanet’s presence on digital channels relevant to Brazilian agribusiness, including LinkedIn, YouTube, and specialized farmer networks.
• Engage with the farming community through webinars, podcasts, field reports, and online forums.
• Collaborate with the sales team to generate and nurture leads from digital campaigns.
• Monitor key performance metrics (KPIs) and continuously optimize campaigns for better engagement and conversion rates.
• Monitor key events related to farmers and identify where the team should be to engage with them.

You can be a Rock-Star if you have

• Core Skills & Experience
  • 4+ years in content marketing, digital strategy, or agricultural communication.
  • Experience in the agribusiness sector in Brazil, with knowledge of farming challenges, trends, and stakeholders.
  • Strong storytelling skills, with experience in multi-platform content (text, video, podcasts, social media).
  • SEO expertise, with experience using Google Search Console, keyword research, and optimizing content for searchability.
  • Ability to work across cross-functional remote teams.
• Key Qualities
  • Passion for regenerative agriculture and sustainable farming solutions.
  • Strong critical thinking and problem-solving skills.
  • Ability to translate complex scientific concepts into digestible content for farmers.
  • Data-driven mindset with an experimental approach to digital marketing.
  • Excellent communication skills in both Portuguese and English.
• Bonus Points (but not essential)
  • Proficiency in marketing analytics, with hands-on experience in tools like Meta Ads, Google Analytics, and email marketing platforms.
  • Experience in sustainable agriculture or remineralization practices.
  • Previous work with startups or climate tech companies.
  • Familiarity with social media tools.
  • Basic graphic design and video editing skills (comfortable with downloading and light editing) using Figma, Canva, Adobe, or similar tools.