Gerente mkt de campo (grandes culturas) – Barueri/SP

SP | São Paulo
Efetivo (CLT)
Administrador
Engenheiro Agrônomo
Marketing
Tecnólogo em Agronegócio

Descrição

• Responsible for marketing strategy for ROW CROPS and to consolidate Portfolio Offering for those Crops, focused on Sales Campaigns, Promotion, Bundling and Price Management.
• Responsible to create and execute Company Strategy for Row Crops, while CONSOLIDATING Portfolio strategy, segmentation, define 4P strategy w/in annual and mid-term marketing plans.
• Responsible to create and implement Customized Sales Campaigns depending on market & customer needs for each Region and deliver the target price.
• Accountable for a consolidate Crop Offering Communication strategy and direction working directly with marketing and Communication Team.
• Key stakeholder for demand forecast with inputs and clear assumptions (CY+2) for Portfolio revenue, contribution margin.
• Lead the Field Marketing Managers and coach in marketing disciplines, with focus on DEMAND CREATION & PRICE Management.
• Create a robust demand generation plan, including product launching, leading and involving Agronomy and Sales team, focus on product value and opportunity aligned with company strategy.
• Accountable for all Marketing Programs, Incentives and CRM, working directly with Business Intelligence, RTM and Com. Effectiveness Teams.
• Expected to directly interact with the Seeds Marketing Leaders seeking optimizations, synergy and bundle opportunities.

Qualificações

• Solid experience in Crop Protection Business;
• Degree in Agronomy, Administration, Marketing or correlated areas;
• Work experience 10 years – Marketing and Sales;
• MBA is considered a differentiation;
• English level – Advanced;
• Office package – Power Point, Excel;
• People Management Experience.